One of the things that drew me to studying Chinese history and culture was the sheer scale of death and destruction that would every now and then convulse the country: great floods, great earthquakes, great revolutions, great wars, great leaps forward and great stumblings backward. Nassim Nicholas Taleb in his books “Fooled by Randomness” and “The Black Swan” would call these highly improbable events that have major consequences Black Swans.
Since I’ve finished reading the books, I’ve wondered what makes a Black Swan with Chinese characteristics – what I’d call a Black Dragon. What makes a revolution in China different from, say, a revolution in Europe? Or what makes an economic miracle in China different from one in Japan or South Korea (societies and individuals can have positive Black Swans as well)?
Of course, there are two kinds of Black Dragons in China: man-made and natural. It’s the natural Black Dragons that can kill thousands in a matter of seconds, like the earthquakes of Sichuan in 2008 and Tianjin in 1976. In such instances, man-made efforts more often than not magnify the consequences of the Black Dragons. In the case of Sichuan, substandard construction of school buildings apparently killed thousands of children, while bunker-style government administration buildings next door held up strongly.
The Great Blizzard of ’08 is another case in point: the heaviest snows in a century in Central China moved down south to Guangdong trapping hundreds of thousands of travelers in railway stations, on trains, and in airports during the busiest travel season in the world: Chinese Spring Festival. A lack of government planning and coordination and price-caps on coal exacerbated the effects of a snow that had devastating consequences for the credibility of the leadership.
SARS was likely the most memorable bite from an international Black Dragon China has had. The threat of disease (after all, the Chinese like to say, only a few score people died; that’s nothing compared to the numbers that die in really important Chinese events, Chinese offered) completely shut down Chinese business, commerce and society for two months. The Chinese governments’ cover-up and reluctance to share information about the outbreaks with its populace and with international agencies slowed the country’s return to normalcy and, again, the government’s credibility.
There are of course Black Dragons that are purely of a man-made nature: in recent Chinese economic history, the bursting of the real estate bubble that has left thousands of construction sites idle is a case in point. Over-building, over-lending and over-investment by institutions and families alike led to an over-valuation that is unsustainable in the medium-term. The gamble has paid off well for those dispossessed from their land who were given flats that eventually ballooned in value far above their original value. But families that have pooled funds to buy empty concrete husks as investments have seen the values of their speculations tumble, especially in Beijing, Shanghai and Shenzhen.
One could say that the troubles west of Sichuan are of a man-made, highly political nature. The protests, looting and deaths all came at a time when China was trying to get its makeup right for its debut as Olympics host. The dairy scandal that came on the heels of the Olympics was a completely man-made Black Dragon: take an unregulated industry, mix in greed and corruption in business and government, add a pinch of melamine, leave in a political pressure cooker for several months and – voila! – the publicized deaths and injuries of infants that wiped away any credibility China had as an up-and-coming world power that took its caretaker role seriously.
Several Chinese cultural traits combine to create Black Dragons – Black Swans with Chinese characteristics: the Chinese penchant for reducing costs by cutting corners; the overwhelming quest for Face; the lack of transparency with which Chinese work in business and in government; a penchant for risk taking that would make even the most X-treme sportsman break out in sweat; collusion through guanxi; and an addiction to urgency.
Cutting Corners
From the time the avatar Marco Polo returned to Europe to tell of the riches of China nearly every Western businessman has considered the metaphor that to add an inch to the sleeve of every Chinese would make any businessman rich indeed. The Chinese operate on the flip-side of the aphorism: instead of adding an inch to every sleeve, wouldn’t it be glorious to subtract an inch, instead? Imagine all the savings one can pocket with such sales! the average Chinese businessman imagines. I realized this way of thinking after having a suit made by a Suzhou tailor to whom I had given the original to copy. Though I’d tried the suit on in the shop before leaving, I hadn’t thought to shove my hands in the trouser pockets to test their depth. It was when I wore the suit to a meeting for the first time I realized I didn’t have room enough in the abbreviated pockets for the customary keys and mobile phone and change and used kleenex, etc. The tailor had likely saved about 5 RMB in shorting my pockets (and the crotch, I might add), which doesn’t seem very much until one adds up all the suits he’s made that he’s short-sheeted. He is likely able to squeeze several more suits and pockets out of all that scrimping.
Chinese companies as China comes of age operate very much the same way. Unfortunately, they may scrimp on the really important stuff: like proper foundations and reinforcements and supports for the buildings that are supposed to house and protect residents and other end-users. Or they may short bridges … or super-dams.
Face It
Unfortunately, the overwhelming need for the individual Chinese to save Face only exacerbates the effects of Black Dragons like earthquakes and floods and food contaminations, and all but eliminates any impetus toward improving the system that spawned the improbably destructive event. As long as no one admits culpability and/or accepts responsibility for the unintended consequences of Black Dragons, cycles of destruction will continue to plague Chinese society for centuries more to come. Note there has been no visible, national-level drive to check the quality of workmanship of other schools in earthquake zones.
Under the Rocks
The Chinese have a saying: “If the water is too clean there can be few fish.” In other words, how can anyone in Chinese society possibly profit in the glare of a truly transparent system? The Chinese proclivity toward opaqueness in government and business dealings is also another major contributor to the creation and re-birth of Black Dragos. Without the checks and balances that allow regulatory and commercial transactions to be seen and reviewed and commented on, stakeholders cannot readily trust the institutions that are meant to support and champion their interests. Hence, mistrust is rife in today’s China, especially amongst the Red Guard generation that had pilfered China’s past without remorse. Black Dragons – like so many of the creatures that thrive in dark, damp places – love the opaque. The frequency – and perhaps even the devastating effects – of Black Dragons could be severely curtailed if only stakeholders could see them in the making. However, Chinese have a deep aversion to exposing the roots and ruts of their creative deal-making and power broking, no matter how petty the transaction. They seem after thousands of years of such gerrymandering not to have understood that Black Dragons breed in the shadows.
Risky Business
Anyone who’s visited a Chinese city for more than a day has seen the family of four on a single electric motorbike zipping down the side of a busy street, dodging oncoming bicycles and other electric motorbikes (that are careening down the wrong side of the street), speeding up to make the light at the chaotic intersection just AFTER the light has turned red. For those of us Westerners that live and work in China not a day goes by when we step out the door to see some of the most death-defying feats of derry-do any human being might subject his self or his fellow man to.
In some cases, one does not even have to step out one’s door. Just two days before writing this article I watched out the window of my eighth-floor apartment as a middle-aged Chinese woman was on the OUTSIDE of her eighth-floor window without a spotter, without a tether, and without a big-ass inflatable cushion on the hard asphalt sidewalk below to catch her should she … oops .. slip and splatter. Never mind, the window was dirty (on the outside) and she was the one at that moment to clean it.
Now, aggregate all the incautious activities of millions of individuals each day for days, weeks, years and eventually, in Mandelbrotian manner, you’re going to have one hell of a catastrophic fractal tearing through the fabric of your society.
For instance, let’s add up all the small risks of the individual dairy farmers with their handful of leveraged cows in feeding the cows whatever was digestible (to cows); the managers of the central milk stations into which the dairy farmers would pour their ablutions would daily add just a bit of melamine to boost the protein readings of the watery soup; the corporate managers who figured on a daily basis that small amounts of pollutants and melamine could never harm let alone melt down their company; the local government officials who took the risk of accepting bribes to allow the adulterated product to pass inspection and find its way into cartons of milk, vacuum packets of yogurt, and trays of cookies bound for Japan and chocolates molded for European palates. In the end, all these small, acceptable micro-risks crystallized into a super-structure of improbability that no single company, local government or national institution could moderate. The Chinese created a mother of Black Dragon.
Addiction to Urgency
It only takes a day for the average tourist in any city in China to see that Chinese ARE NOT patient people. They will push and shove their way to the head of any assemblage that begins to hint at a line; they will honk their cars through any yellow-to-red intersection; they will dive into a business with nary a thought to planning, funding or close-out. The up-side of such behaviour is that Chinese people get things done: witness the creation of what I’d guess would be at least a score new cities in China in the last three years, while the USA is still trying to figure out how to put the uniquely humpty-dumpty New Orleans back together again. The down-side of CHinese urgency addiction is that they tend to do a lot of things half-assed. A Westerner who has lived in China for years and who owns a home here advised me, “If you think you’ll ever be able to buy a home you can live in for twenty or more years and raise a family in China, think again. The average residence in China is built to last five years – seven years tops.” Just how Built to Last is the Three Gorges Damn?
Collusion
The citizens of every society must collude to some extent in order for the society to have some semblance of cohesion. The American television show The Wire delves deeply into the strata of a society and the degree to which black and white (morally speaking) mix to create a plenitude of grays. China’s collusions begin and end with its citizens’ distrust of its own institutions. Chinese are born into and cultivate guanxi nets – networks of reciprocal obligation – that begin with family, extend to classmates and coworkers, and perhaps even to people from the same hometown. The cliques are tight, mobile and highly adaptable. Guanxi has saved millions of lives throughout China’s history when her institutions have failed her. The transactions within the guanxi networks tend to run counter to the interests of the State, creating cross-currents and rip-tides of intersts that ultimately undermine society itself. Witness last year’s dairy scandal. Enough said.
Black Dragons are very difficult to predict; after all, they are amongst the most improbable of events. And yet, such events have etched as much of the character of Chinese culture and society as any extended period of peace and harmony.
And with China potentially spawning more Black Dragons at an increasing frequency as the complexities of its moderninzing society mount, how can Western companies predict – or at least prepare for – the inevitably improbable?
Read the first in the Black Dragon series: The Black Swans of China
Read the next installment in the Black Dragon Series: Managing for Black Dragons